Markus Bergh Bright Created with Sketch. Bright Created with Sketch.

Nobel Prize

An interactive poster using augmented reality

Description.

During the first year at Beckmans College of Design my class was divided in pairs to create a poster for a chosen Nobel Prize in a given epoch of time. My group choose to work with the Nobel Prize in Physiology or Medicine given in 1962 to Francis Crick, James Watson and Maurice Wilkins for their discovery of the DNA structure. The fact that DNA is not visible to the human eye and our opinion that the helix image is copiously used all over, we decided to work with abstract forms in a vivid layer to represent all living organisms that consist of DNA.

Using augmented reality we achieved to transform our static poster to a living organism when being observed through your camera lens on a mobile device. By doing this we felt we were able to put our idea in to reality.

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