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A visual identity for a brewery


At Berghs School of Communication, my class was given the brief to find the visual identity for a newly opened (and fictional) family-owned brewery. The brewery was stationed in Skellefteå in northern Sweden, had a long history of hand-crafting beverages, and was planning to release a new product the following year. The target audience for the product was women and men living in bigger cities, aged between 20 and 40. Working in pairs, my team had the approach to keep the history and tradition in the identity while making it feel new and modern with an industrial touch. We decided the new product would be a seasonal beer, specificially for easter, because we felt there was room in the market for a new product there.

Our idea for reaching out was a campaign, where some of the staff would be on tour throughout the country, vising bars and restaurant to present the beer and have a dialogue directly with the audience for presence and feedback.

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