The logotype is shaped to resemble the building where the ship is resting and the colors are picked to express royal, the material of wood and marine at the same time.
Branding for a museum
When we were told at Berghs School of Communication to rebrand a museum in Stockholm my pick was Vasa Museum. Because the whole museum is about a sunken ship I wanted to focus on the motion of sinking. I chose to work with the capital in the name of "Vasa" to represent this feeling.